SHOPWARE 6 VS MAGENTO: WELCHE E-COMMERCE-PLATTFORM IST DIE RICHTIGE?

Mit der zunehmenden Beliebtheit von Shopware in Europa suchen die Inhaber von eCommerce-Unternehmen und Start-ups nach den besten Systemen, um ihre Webshops aufzubauen oder zu aktualisieren. Ausgehend von unserer umfangreichen Erfahrung mit Magento und Shopware stellen wir einige Merkmale von Shopware vor, die einigen von Ihnen bei der Entscheidung für Ihre nächste Open-Source-eCommerce-Software helfen könnten.

• Die intuitive und bessere Benutzererfahrung des Backend-Administrationspanels:

  Magento hat in der Version Magento 2 Verbesserungen an seinem Admin-Panel vorgenommen. Aber Shopware steht hier immer noch mit seinem sehr intuitiven Admin-Dashboard heraus. Es hat die Option, mehrere Menüpunkte als verschiedene Fenster innerhalb des Panels zu öffnen, ohne dass die Seite neu geladen werden muss. Dies ermöglicht es dem Shop-Besitzer/Manager, an mehreren Tabs gleichzeitig zu arbeiten, ohne dass die Seite neu geladen werden muss. Im Gegensatz zum Umschalten zwischen verschiedenen Seiten in Magento kann dies definitiv eine Menge Zeit sparen. Die Benutzererfahrung ist für Erstbenutzer von Shopware besser. Magento-Benutzer müssen sich erst in die Dokumentation einarbeiten, um mit Shopware arbeiten zu können.

• The streamlined checkout process in Shopware that reduces fall out:
  

  The default checkout process in Shopware is optimized to reduce fall outs and thereby increasing the conversion rate. Magento requires additional plugins and customizations to achieve this. Shopware also has an ajax based slide-in side cart feature that is really convenient and gives an outstanding user experience. These are all out-of-the-box and requires no additional work.

• Backend activities log:
  

  Shopware keeps track of the backend operations that are being performed. This helps shop managers to troubleshoot any issues or content changes in the webshop. This can be accessed from admin > Configuration > Logfile. It also has a system log to troubleshoot system errors from the admin panel. Very convenient for even the non-tech shop admins.

• Better media/images manager:
  

  Shopware has a dedicated Media Manager feature. In our opinion, is a really great advantage for Shopware users. All the media of the website can be managed from one place and also the image upload is clean and fast. The uploaded images can be used for different products or categories later. Magento uses flex technology for its image upload and sometimes it doesn’t give the best user experience.

• Storytelling (shopping world) feature:
  

  Modern brands focus on providing an emotional shopping experience to its customers in the eCommerce domain. It makes the shop feel more authentic and unique. This is when the storytelling (Shopping world) feature of shopware comes to play. It helps to make the consumers feel an engaging personal connection with the shop. The shopping world can be made with different preset templates using images, videos, and text, all this from the backend without zero technical knowledge.

• Free text fields management:
  

  This is another feature that helps reduce a lot of development hours for Shopware. The free text fields feature enables the developers to add quick fields to forms in the site, like customer registration or billing form. Magento requires plugins for this and in some cases might involve more customization. It is really convenient with Shopware to achieve this.

2Hats Logic Solutions is one of the first Shopware development companies in India with a ton of experience working with Magento as well. If you would like to know more about Shopware development, please get in touch with us for a free consultation here.